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Winding Road Racing Dealer Program


The Winding Road Racing Dealer Program is designed to help race shops across the U.S. increase their profitability while offering the most popular brands of racing equipment and apparel to their customers – all without the need to invest significant capital. The Winding Road Racing Dealer Program is open immediately to all race shops from coast-to-coast.

Basic Requirements:
  • No buy-ins or minimum order required
  • Must be a registered business and submit a copy of state resale form/tax ID
  • Orders must be pre-paid via credit card or bank transfer – no credit terms are available
After Initial Order:
  • No annual requirements
  • Free shipping over $999*
*Some exceptions for large/oversized/heavy products apply

No-risk purchase policy:
If for any reason you are unable to move products after 6 months from the date of purchase, you may return them for a credit to use towards a future purchase*.
  • Must be clean and in saleable condition
  • No re-stocking fees
  • No product restrictions
*Requires an RMA to be issued by WRR prior to return
To place an order and expand your product offerings to all your customers today, email the following information to our shop program inbox
  • Name of Business
  • Main Contact Name/E-mail/Phone Number
  • Billing & Shipping Address (if different)
  • Copy of Business License
  • Copy of Resale Certificate
We look forward to doing business with you.

Note: Benefits of this program are not to be combined with other WRR benefit programs such as our Road Racing or AutoX Contingency Programs.

20% Off MSRP for the Following Brands:*

AiM Sports
Arai Helmets
Bell Helmets
Castrol
Chicane Custom Racing Suits
DFuser
Five Star
HANS & Hybrid HNR
HJC
JOES Racing Products
Molecule
Necksgen HNR
OMP
Racer’s Tape
Red Line
Sabelt
Simpson
Sparco
Techniche
Ultrashield
Alpinestars
Battery Saver
Black Armor Helmets
Chatterbox
CoolShirt
Driven Steering
G-Force
HeatShield Products
Hunsaker
Longacre
Motul
NRG
Oreca / Turn One
Racetech
Rescue Tape
Schroth
Sonax
Stilo Helmets
Trac-Com

*Our list of manufacturers is constantly growing and new products will be added to our dealer program continually. As we improve our margins on the above product lines, we will pass those savings on to our dealers.